“The good ol’ days” as others would say, with the new look of “Arla’s Lacto-FREE” creates a sense of nostalgia.

This new design communicates to honour the service of milk deliveries, bringing back glass bottles and bottle cap on reminiscing those days.

My concept for “Arla’s Lacto-FREE” designs is to revive the old with the new, a contemporary take from milk bottle caps as the logo.